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passion 2/2009 Contents 2 3 4 12 16 20 Editorial by Peter Rothwell and publishing details Noted and noticed: Fresh from the Future Lab – Kuoni Seasonal Colours In brief: News from around the Kuoni world How I travel: Malcolm McLaren – my travel manifesto Destination report: Playitas – the Atlantic Ocean’s biggest playground Insight: “We want to lead the way, prompting and promoting change”, Lucio Pompeo, Head of Corporate Development, discusses the Kuoni Group’s K2 investment and cost reduction programme Interview: “We have to be where our customers are”, Leif Vase Larsen, CEO of Kuoni Scandinavia, on this unit’s success, future challenges and opportunities – and not just in Scandinavia My view special edition: Reto Wilhelm, Head of Division Style and a member of Kuoni’s Group Executive Board, on the new luxury – adventure, authenticity and uniqueness Commitment: Kuoni’s Worldwide CR Day – sustainably creative Biz watch: Asian Trails – fighting the crisis with teamwork Thomas Kalak’s travels: A world of souvenirs Expert survey: The Link asked brand and marketing managers of major companies: “What do you think of Kuoni’s transformation?” Trendmonitor: Trends and lifestyles – what’s new in the style world The day: A day in the life of Bruno Ferret 24 28 32 34 36 38 40 42

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