Peter Rothwell CEO of the Kuoni Group T o me, the tourist sector is “passion personified”: one of the greatest but most volatile
noted and noticed Fresh from the Future Lab Turquoise e Honey Citrine Mint Rose Co oral Rouge Aubergine kuoni seasonal colours
in brief kuoni ’ s 2008 annual report classy, informative, prophetic News from around the Kuoni world Happenings and innovation
think tank: generating creative product ideas Since 2008 we’ve all been back to school. The Brand Campus was launched throughou
in brief ananea und cultimo № 3 the world rediscovered – in all its facettes cultimo and ananea, Kuoni Switzerland’s specialist
coolbrands the guru book kuoni: we’re cool man! The 2009 issue of CoolBrands the Guru Book features Kuoni amongst the coolest b
in brief happy birthday: the revamped links celebrate their jubilee Kuoni’s employee magazines recently celebrated the first ann
new website kuoni academy new name, new activities Kuoni Academy of Travel – our recognised tourism school with 18 branches in
in brief kuoni destination management brand campus goes kdm corporate responsibility kuoni gets involved: for coral reefs . … a
uk award kuoni wins an ultra The Daily Telegraph, Britain’s best-read quality daily newspaper, has awarded its 2009 “Ultras”, w
h ow i tr ho t r av a el el My travel manifesto Malcolm McLaren is a true pop cultural icon, coming to early fame as the manage
Like wine, I don’t travel well. I need to be handled with care. I prefer to stroll … even so, more oft ften than not, I loiter
how i travel jacket was tight and the trousers way too short. But it made me feel younger than I was, and somehow enabled me to
love in Havana? The Afro-Cuban heritage … the foundation to Jazz. Surely the best drummers in the world come from Cuba. And the
d e st de s t in inat i n at io ion n re repo p ort po rt 16 · Th 16 The e Lin Link 2/2 2/2 2/ /2009 00 00 09 9
Playitas it – the Atlantic Ocean’s biggest playground “I landed at night. All I could hear was the sound of cicadas chirping an
destination report time, Playitas already had four-star accommodation options with villas, an apartment hotel and a hotel. In a
Everything ry an “athlete’s” heart desires: Playitas offers ff a wide range of amenities for working on your fitness fi or just hav
in n si s gh ght “We want to lead the way, prompting and promoting change” Our K2 programme was launched in January 2009. Its a
LUCIO POMPEO (45) ha has sb been een e Group Gro up Hea Head d of C Corp orp pora orate te Dev velo lop pp ment men ts sinc inc
insight Lucio Pompeo, we launched our “K2” investment and cost-reduction programme at the beginning of this year. Why have we d
Segmentation” project, which is intended to gear our products, communications and contacts with our customers even more closely
interview “We have to be where our cust stomers are” Through its Apollo subsidiary, the Kuoni Group has been present in the Sca
The L Lin ink 2/ 2/ /2 2009 9 · 25 5
interview tion. That’s why it’s important now – and in future – to find the balance between hedging the oil price and hedging th
What do you think is the secret of the Scandinavian in turnaround? “Our success is based on a combination of offensive ff and def
my view special edition 28 · The Lin ink 2/2 2/2009 009 09
The new luxury – adventure, authenticity and uniqueness “My View” is the section where interesting figures from the world of bus
my v ie iew w sp spec e c ia ec i l ed edit it t io ion RETO WILHELM (48) is the Head of Division Style and a member of Kuoni’s
their luxury less in the comfort of their away-from-home surroundings than in the challenge and adventure they can offer. ff The
commitment 1. kuo u o ni n i ’ s worl o ldw or dw i de dw d e cr c r day ay Sustainably creative On 22 22 Apr A ril il 2 200 00
5. 5 . Kuo K ni n Swi Switze Sw S witze tze erla r nd d 6. Asi 6. As an As n Tra Trails Tr r ils ils In il Indon don d on onesi
b i z wa bi watc w atc tch Asian Trails – fıghting fı the crisis with teamwork An April evening in Bangkok. The lobby of the pr
bookings. “Customers are hoping for bargains, especially when looking for hotels,” is how Matzig describes this behaviour. “And
36 · The Lin ink 2/2009 t h om th o mas a s k al a l ak a k ’ s tr trav t r av av el els e ls Lots of swee Lo Lot we t litt we
A world of souvenirs ir The Lin ink 2/2009 · 37 In his role as Helvetic Tours’ photographer, Thomas Kalak is constantly trottin
e pe ex p e rt r t s ur r ve vey ey What do you thin ink k of Kuoni’s transformation? Ku uon oni in invi vite vi ted te d th th
Cori Co rinn nne e Sa Sant ntsc chi hi He ead o of f St tra rate tegy gy and nd Mana Ma na age gem ment ent Ser rvi vice ces, s
trendmonitor Trends and lifestyles st What’s new in the style world – more at www.kuoni.com/trendmonitor Text: Beat Fornaro & L
5 questions for Sir Rocco Forte e Sir Rocco Forte, in what way do you live a passionate life? Anything I take seriously: I beco
the day A day in the life of Bruno Ferret Founder and Managing Director of Les Ateliers du Voyage Text: Bruno Ferret & Lucia Ta
BRUNO FERRET (48) is the founder and managing director of Paris-based Les Ateliers du Voyage. These Th four tour operators have
we are kuoni.
Page 1:
passion 2/2009 Contents 2 3 4 12 16 20 Editorial by Peter Rothw
Page 2:
Peter Rothwell CEO of the Kuoni Group T o me, the tourist secto
Page 3:
noted and noticed Fresh from the Future Lab Turquoise e Honey C
Page 4:
in brief kuoni ’ s 2008 annual report classy, informative, prop
Page 5:
think tank: generating creative product ideas Since 2008 we’ve
Page 6:
in brief ananea und cultimo № 3 the world rediscovered – in all
Page 7:
coolbrands the guru book kuoni: we’re cool man! The 2009 issue
Page 8:
in brief happy birthday: the revamped links celebrate their jub
Page 9:
new website kuoni academy new name, new activities Kuoni Academ
Page 10:
in brief kuoni destination management brand campus goes kdm cor
Page 11:
uk award kuoni wins an ultra The Daily Telegraph, Britain’s bes
Page 12:
h ow i tr ho t r av a el el My travel manifesto Malcolm McLaren
Page 13:
Like wine, I don’t travel well. I need to be handled with care.
Page 14:
how i travel jacket was tight and the trousers way too short. B
Page 15:
love in Havana? The Afro-Cuban heritage … the foundation to Jaz
Page 16:
d e st de s t in inat i n at io ion n re repo p ort po
Page 17:
Playitas it – the Atlantic Ocean’s biggest playground “I landed
Page 18:
destination report time, Playitas already had four-star accommo
Page 19:
Everything ry an “athlete’s” heart desires: Playitas offers ff a
Page 20:
in n si s gh ght “We want to lead the way, prompting and promot
Page 21:
LUCIO POMPEO (45) ha has sb been een e Group Gro up Hea Head d
Page 22:
insight Lucio Pompeo, we launched our “K2” investment and cost-
Page 23:
Segmentation” project, which is intended to gear our products,
Page 24:
interview “We have to be where our cust stomers are” Through it
Page 25:
The L Lin ink 2/ 2
Page 26:
interview tion. That’s why it’s important now – and in future –
Page 27:
What do you think is the secret of the Scandinavian in turnarou
Page 28:
my view special edition 28 ·
Page 29:
The new luxury – adventure, authenticity and uniqueness “My Vie
Page 30:
my v ie iew w sp spec e c ia ec i l ed edit it t io ion RETO WI
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their luxury less in the comfort of their away-from-home surrou
Page 32:
commitment 1. kuo u o ni n i ’ s worl o ldw or dw i de dw d e c
Page 33:
5. 5 . Kuo K ni n Swi Switze Sw S witze tze erla r nd d 6. Asi
Page 34:
b i z wa bi watc w atc tch Asian Trails – fıghting fı the crisi
Page 35:
bookings. “Customers are hoping for bargains, especially when l
Page 36:
36 · The Lin ink 2/2009 t h om th o mas a s k al a l ak a k ’ s
Page 37:
A world of souvenirs ir The Lin ink 2/2009 · 37 In his role as
Page 38:
e pe ex p e rt r t s ur r ve vey ey What do you thin ink k of K
Page 39:
Cori Co rinn nne e Sa Sant ntsc chi hi He ead o of f St tra rat
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trendmonitor Trends and lifestyles st What’s new in the style w
Page 41:
5 questions for Sir Rocco Forte e Sir Rocco Forte, in what way
Page 42:
the day A day in the life of Bruno Ferret Founder and Managing
Page 43:
BRUNO FERRET (48) is the founder and managing director of Paris
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we are
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