Peter Rothwell CEO of the Kuoni Group M y first few weeks as the new Group CEO have already taken me to several countries. Every
noted and noticed The Kuoni “K” and “K” space aren’t j just the measure of all things in our corporate identity. They’re part a
in brief News from around the Kuoni world Happenings and innovations in the last few months column a matter close to the heart
kuoni vouchers give tomorrow ’ s memories, today New Kuoni gift vouchers allow a travel experience to be packaged just as exqui
in brief e-business new “ style ” websites What do users think? And where exactly do they look when making their bookings? Joac
cotravel reader-trip specialist comes aboard Cotravel joined the Kuoni family in January 2009. The company, which was founded i
in brief The Kuoni representatives with their trophies: Leo Berbu, Managing Director Apollo Norway, Nick Hughes, Managing Direc
branding don ’ t despair – the ministry of brands is there! Any questions on our new branding? Do you need any templates or pic
branding How to make Kuoni pictures: ideas by Future Lab; planning by Kuoni; execution by a perfect team of models, make-up art
“Click-Click” Courage Lizzy Courage traipsed the world, eyes wide open on Kuoni’s behalf, in late 2008. As art & creative direc
branding Island-hopping on the Canaries: What we needed from Fuerteventura was an up-todate image of Kuoni’s Las Playitas famil
The right moment, the important emotions, captured at the Playitas Resort on Fuerteventura (above and left, by BreBa) and durin
branding thick of it. Poverty, crowds, sounds, voices, colours, dust, steam and teeming shops. Orderly chaos can be a fascinati
Inspired by nature, the intense colours, people, the calm and the sun, the results of the shoot in the Masai Mara savannah (lef
authenticity A piece of Kuoni history It all started in Switzerland, at the Kuoni branch office on Zurich’s Bahnhofplatz. That w
With his application duly accepted, he turned up for his first day of work at the Kuoni branch office on Zurich’s Bahnhofplatz on
survey What is authentic to you? “The first thing that comes to my mind is ‘honest’ and ‘true’ – as we should be in friendship
“Authenticity is about credibility. For me, that comes from within! And our new Pink Cloud brochure for gay and lesbian travell
interview “I like talking to employees face to face” Peter Rothwell has been the new Kuoni Group CEO since the beginning of 200
The Link 1/2009 · 21
interview PETER ROTHWELL (49) studied languages (French and German) at Oxford University (UK), before in 1982 he embarked on an
When Kuoni unveiled the investment and costreduction programme, the media were quick to talk about job cuts, too. What should t
insight In the eye of the storm Nick Hughes, Managing Director of Kuoni UK, shares his thoughts with us on his unit’s journey o
A year ago we identified a number of important tasks needing to be addressed, including industry structural challenges such as v
insight the bold move to include TripAdvisor reviews on the hotel pages, and are pleased to say that most of our hotels score 4
NICK HUGHES (44) has been Managing Director of Kuoni UK since August 2007. Prior career stages include positions at McKinsey, A
biz watch “People and nature are what our product is about” It was back in 2006 that Kuoni made corporate responsibility (CR) a
MATTHIAS LEISINGER (35) has been Head of Corporate Responsibility for the Kuoni Group since July 2008. He had previously been E
biz watch they’re investing in; the media and the analysts are very interested in our policy on climate change; and our employe
erations in places like France, the UK, India, the Netherlands and Scandinavia, from Destination Management and from our Swiss-
thomas kalak ’ s travels A world of souvenirs Be it Peru or Madagascar, Helvetic Tours photographer Thomas Kalak always brings
Toys and collectibles in one: “These Citroën DSs have been hand-made out of old tin cans. I got them in Madagascar, the world’s
my view Authenticity “My view” is the section where interesting figures from the world of business and wider society tell us how
CELINA JAITLEY (28) is an Indian Bollywood actress. While her childhood ambition had been to join the armed forces as either a
trendmonitor Trends and lifestyles What’s new in the style world – more at www.kuoni.com/trendmonitor Text: Beat Fornaro & Luci
5 questions for Rasmus Kleine Rasmus, what exactly do you do for Kuoni? I write texts and therefore I’m looking at current tren
the day A day in the life of Wanjohi Kariuki Driver & guide, Private Safaris Kenya Text: Lucia Tallo 38 · The Link 1/2009
Like the proverbial bird in search of the worm, Wanjohi Kariuki rises early. There’s no such thing as a “typical” day when you
we are kuoni.
Page 1:
authenticity 1/2009 Contents 2 3 4 10 16 18 20 24 28 32 34 36 3
Page 2:
Peter Rothwell CEO of the Kuoni Group M y first few weeks as the
Page 3:
noted and noticed The Kuoni “K” and “K” space aren’t j just the
Page 4:
in brief News from around the Kuoni world Happenings and innova
Page 5:
kuoni vouchers give tomorrow ’ s memories, today New Kuoni gift
Page 6:
in brief e-business new “ style ” websites What do users think?
Page 7:
cotravel reader-trip specialist comes aboard Cotravel joined th
Page 8:
in brief The Kuoni representatives with their trophies: Leo Ber
Page 9:
branding don ’ t despair – the ministry of brands is there! Any
Page 10:
branding How to make Kuoni pictures: ideas by Future Lab; plann
Page 11:
“Click-Click” Courage Lizzy Courage traipsed the world, eyes wi
Page 12:
branding Island-hopping on the Canaries: What we needed from Fu
Page 13:
The right moment, the important emotions, captured at the Playi
Page 14:
branding thick of it. Poverty, crowds, sounds, voices, colours,
Page 15:
Inspired by nature, the intense colours, people, the calm and t
Page 16:
authenticity A piece of Kuoni history It all started in Switzer
Page 17:
With his application duly accepted, he turned up for his first d
Page 18:
survey What is authentic to you? “The first thing that comes to
Page 19:
“Authenticity is about credibility. For me, that comes from wit
Page 20:
interview “I like talking to employees face to face” Peter Roth
Page 21:
The Link 1
Page 22:
interview PETER ROTHWELL (49) studied languages (French and Ger
Page 23:
When Kuoni unveiled the investment and costreduction programme,
Page 24:
insight In the eye of the storm Nick Hughes, Managing Director
Page 25:
A year ago we identified a number of important tasks needing to
Page 26:
insight the bold move to include TripAdvisor reviews on the hot
Page 27:
NICK HUGHES (44) has been Managing Director of Kuoni UK since A
Page 28:
biz watch “People and nature are what our product is about” It
Page 29:
MATTHIAS LEISINGER (35) has been Head of Corporate Responsibili
Page 30:
biz watch they’re investing in; the media and the analysts are
Page 31:
erations in places like France, the UK, India, the Netherlands
Page 32:
thomas kalak ’ s travels A world of souvenirs Be it Peru or Mad
Page 33:
Toys and collectibles in one: “These Citroën DSs have been hand
Page 34:
my view Authenticity “My view” is the section where interesting
Page 35:
CELINA JAITLEY (28) is an Indian Bollywood actress. While her c
Page 36:
trendmonitor Trends and lifestyles What’s new in the style worl
Page 37:
5 questions for Rasmus Kleine Rasmus, what exactly do you do fo
Page 38:
the day A day in the life of Wanjohi Kariuki Driver & guide,
Page 39:
Like the proverbial bird in search of the worm, Wanjohi Kariuki
Page 40:
we are
Kuoni
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