http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/RSS.ashxSOTC Tours to Europe PagesTue, 05 Jan 2010 16:12:19 +0100http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=1http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=1yash raj films presents2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=2http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=2If Switzerland is best known for its watches, knives, banks, chocolates and idyllic beauty, then India’s pride is its films – films that form a significant and integral part of its people’s lives. It was in the late 1960s and 70s that Indian filmmakers began using foreign locations in their films, especially the integral song sequences which were required to be visually stunning. Till today, the snow-capped Swiss Alps and lush green fields remain the favourite destinations for Bollywood’s enigmatic creations. Chandni (1989)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=3http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=3Chandni (1989) Darr (1993) Mohabbatein (2000) Veer - Zaara (2004) Mujhse Dosti Karoge (2002)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=4http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=4Chandni (1989) Veer - Zaara (2004) Dilwale Dulhania Le Jayenge (1995) yash raj films (yrf) and switzerland2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=5http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=5Darr (1993) an everlasting association Laaga Chunari Mein Daag - Journey of a woman (2007) Dilwale Dulhania Le Jayenge (1995)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=6http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=6Yash Chopra a (or Yashji, as he is popularly known), the Chairman of YRF, is India’s living legend and the most successful and respected producer and director of the Indian Film Industry. He has received some of the highest accolades and honours for his legendary contribution to Indian films – as a Producer, Director and more importantly - as an Ambassador of this art-form globally. Dilwale Dulhania Le Jayenge (1995)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=7http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=7His son, Aditya Chopra, , is the Vice-Chairman of YRF, and at a young age has already directed two of Indian cinema’s biggest blockbuster films. He is also the driver of YRF’s foray into the modern world of corporatized entertainment, and the Head of all the Studio’s activities. Since its inception in1970, Yash Raj Films has occupied pole position as the country’s most powerful entertainment brand. The essence of the prestige, power and glamour that is associated with the history of YRF is its reputed catalogue of films. And beneath a large number of these films lies an underlying commonality and thread – a distinct linkage to the country of Switzerland. The pioneering effort to take Indian films to foreign landscapes was made by Yashji, who without doubt is regarded as the champion of integrating Indian films with Swiss backdrops, even till this day.2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=8http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=8On his honeymoon in the early-1970’s, Yashji visited Switzerland and fell in love with the country’s overwhelming beauty. It was then that he decided that he would shoot at least one romantic song there in every future film of his, and over the last 4 decades, he has shot 12 of his films there. A large number of these films have gone on to become blockbusters, and are, even today, watched with incredible zeal and enthusiasm by fans worldwide. As such, YRF films have become almost like a marketing tool for Switzerland and its tourism industry. The country became the hottest tourist spot in the 1990’s for Indians living both in India and abroad, as well the non-Indian consumer who was slowly beginning to watch YRF films across the globe. The Swiss government welcomed Yashji with open arms, and later went on to honour him for helping audiences ‘discover Switzerland’ through his eyes as a filmmaker. For this, Yashji was presented a special award from Ursula Andress on behalf of the government to highlight his achievement in this regard. In fact, Yashji directed his most recent film, Veer Zaara, in 2004, and even though the script did not naturally provide for it, he created a dream sequence just so that he could shoot a song in Switzerland. A lake in Switzerland has also been unofficially named the “Chopra Lake” because of the manner in which Yashji has portrayed it in a number of his well-known movies. Aditya Chopra too, in his directorial debut Dilwale Dulhania Le Jayenge, shot significant portions of the film in Switzerland. This film went on to become the biggest blockbuster in Indian film history, and is still running in India today, in its 15th year since release in 1995. Mohabbatein (2000)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=9http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=9(Left) An Alp horn was presented to Yash Chopra by the Consulate General of Switzerland. Bollywood superstars Dilip Kumar, Amitabh Bachchan, Shahrukh Khan & Kajol, attended the event. (Right) Yash Chopra being presented a special Award by, Ursula Andress, on behalf of the Swiss Government2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=10http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=10a unique The Yash Raj Films “Enchanted Journey” in Switzerland is a marriage between YRF and Switzerland; two brands that are synonymous with each other. Where on one hand YRF boasts of being the leading brand in the world of filmmaking, Switzerland, too stands at a significant premium given the natural appeal of its locales. The YRF Enchanted Journey encapsulates the salient features of both these two experiences, and merges them into one unique entity that can be directly accessed by YRF fans worldwide. Dilwale Dulhania Le Jayenge (1995)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=11http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=11product offering From the unforgettable moments of India’s biggest superstar Shahrukh Khan in Dilwale Dulhania Le Jayenge with Kajol, to Mohabbatein with Aishwarya Rai, to Veer Zaara with Preity Zinta and to Darr with Juhi Chawla, the “Enchanted Journey” will bring you face-to-face with some of his most famous films through a walk down the YRF memory lane. Beyond this, the “Enchanted Journey” also plays house to scenic spots visited by Rishi Kapoor and Sridevi in Chandni, Hrithik Roshan and Kareena Kapoor in Mujhse Dosti Karoge, Abhishek Bachchan and Rani Mukherji in Laaga Chunari Mein Daag, Ranbir Kapoor in Bachna Ae Haseeno and Uday Chopra in Mere Yaar Ki Shaadi Hai.2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=12http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=12This exciting journey offers an opportunity for people to directly relate to their most memorable YRF moments by visiting the very sites where these moments were conceived and created. But most significantly, this journey will be one that YRF will itself personally navigate and present to its loyal fans. The “Enchanted Journey” is an exclusive first-of-its-kind entertainment experience that mirrors the most special YRF moments and allows fans to relive these through the window of Switzerland’s beauty in a unique and tangible manner. Through personal and customized offerings, customers will have the opportunity to take a piece of this engagement with them at the end of the tour in the form of souvenirs, merchandise, branded gifts, and authentic memories. Bachna Ae Haseeno (2008)2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=13http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=13Mujhse Dosti Karoge (2002) Mere Yaar Ki Shaadi Hai (2002) The Yash Raj Films “Enchanted Journey” ” is more than a tour. It is also more than just watching a YRF movie. It is the foundation of a relationship, and the building of a direct association with the YRF brand and its films. The customer experience will translate into a milestone memory that lasts in perpetuity, and customers will become part of the original YRF films and build an association that remains close to their hearts forever. By providing customers with an opportunity to personally engage with the YRF movies, the memory of this experience will be disseminated into other areas of their lives and the connect with YRF will be retained at all levels going forward.2010-01-05T16:12:19+01:00http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=14http://valtech.ipapercms.dk/Kuoni/KuoniIN/WFT/Europe/EuropeSpecial2010/?Page=14w w w. y r f e n c h a n t e d j o u r n e y. c o m Available Exclusively on SOTC tours of Europe Call SOTC Toll Free: 1800 209 33 44 Visit us at: www.sotc.in We value your comments & suggestions. Email us at: customercare@sotc.in Your Friendly Travel Agent © 2010, Kuoni Travel (India) Private Limited, Mumbai, India. 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