Travel means dreams. And our goal is to keep those dreams alive.
Content PUBLISHED BY: Kuoni Travel Holding Ltd., Corporate Responsibility March 2009 TEXT: Kuoni Corporate Responsibility and K
cor por ate r esponsibilit y r eport 2008/2009 7 Corporate Responsibility at a glance About this report Our 2008/2009 Corporate
8 cor por ate r esponsibilit y r eport 2008/2009 woRld MaP oF all CoRPoRaTe ResPonsibiliTy PRojECTS anD InITIaTIvES 2008/2009 P
cor por ate r esponsibilit y at a gl a nce 9 1 3 2 2 2 4 euRoPe 1 asia 1 noRTh aMeRiCa 8 5 4 1 5 1 3 4 1 8 3 1 6 2 6 2 7 2 1 3
r esponsibilit y . r eliabilit y . vision
12 r esponsibilit y . r eli a bilit y . vision . Our outreach FRoM The ChaiRMan oF The boaRd oF diReCToRs and The gRouP Ceo For
our ou tr each 13 ability endeavours will increase our shareholder value, making us a more competitive company in an increasing
14 r esponsibilit y . r eli a bilit y . vision . SuSTaInaBILITy aT KuonI – an exTeRnal View Corporations are facing a challenge
our ou tr each 15 packages . Providing alternative travel arrangements that demonstrate social and environmental consciousness,
16 r esponsibilit y . r eli a bilit y . vision . a bRieF PoRTRaiT oF The KuonI GRouP – aCTIvE SInCE 1906 The Kuoni Group is one
our ou tr each 17 KuonI GRouP – faCTS anD fIGuRES ChF Million 2008 2007 Turnover by strategic business unit switzerland scandin
values . mission . contex t .
20 va lues . mission . con tex t Our principles The new Kuoni The Kuoni Group is undergoing one of the most comprehensive trans
our pr inciples 21 language that is high-quality and authentic and appeals with a confident elegance to discerning customers wh
stak eholders . m ater ialit y . focus .
24 sta k eholder s . m ater i alit y . focus . competitors investors suppliers employees ngo k uoni destinations industry partn
our cr str ategy 25 The strategy is founded on a set of clear and consistent priorities mapping of CR topics priority setting o
26 sta k eholder s . m ater i alit y . focus . an inTeRView wiTh MaTThias leisingeR, head oF CoRPoRaTe ResPonsibiliTy oF The Ku
our cr str ategy 27 tion in the tourist sector; we strive to ensure fair work conditions within the tourism industry; we help i
passion . com mitment . cult ur e .
30 passion . com mitmen t . cult ur e . 1. Our employees Key achievements in 2008: h h h h h h h Establishing an internal “CR N
our employees 31 1.3 eMPloyee iniTiaTiVes Kuoni has a worldwide workforce of 9 797 (fulltime-equivalent) employees . And many o
32 passion . com mitmen t . cult ur e . 1.7 HuMan RESouRCES: PRojECTS In susTainabiliTy aRound The woRld What began in a small
our employees 33 specialists receive regular and targeted further training . To ensure that the same goals are pursued groupwid
net wor k . dialogue . expertise .
36 net wor k . di a logue . expertise . 2. Our partners Key achievements in 2008: h h Numerous external partnerships further de
our pa rtner s 37 disseminate methods and practices that are compatible with their sustainable development criteria . The initi
au thenticit y . exper iences . involvement .
40 au then ticit y . exper iences . in volvemen t . 3. Our customers Key achievements in 2008: h h h Pilot sustainable “ananea”
our customer s 41 The “ananea” product line has been launched in the Swiss market in May 2008. And the “SocMed” social and medi
42 au then ticit y . exper iences . in volvemen t . a flyer to inform our customers about child protection. 3.2 neVeR TuRn a bl
our customer s 43 be giving a special bag tag to any customer who buys a myclimate carbon-offset ticket from Mai 2009 onwards .
k nowledge . standar ds . collabor ation .
46 k nowledge . sta ndar ds . coll abor ation . 4. Our suppliers Key achievements in 2008: h h h h Contractual terms extended t
our supplier s 47 4.2 TRavELIfE Our signing up to the Travelife system marks a further milestone in implementing our sustainabi
48 k nowledge . sta ndar ds . coll abor ation . 4.4 HoTELS In BuLGaRIa: PLannInG soCial and enViRonMenTal PRogRess Kuoni is als
our supplier s 49 The workshops also provide much of the knowledge a hotel will need to adopt its own environmental management
particular it y . protection . development .
52 particul a r it y . protection . developmen t . 5. Our destinations Key achievements in 2008: h Fourteen projects devoted to
our destinations 53 “Hotel & Gastronomy Assistant” course to train young people in a wide range of professional skills: guest r
54 particul a r it y . protection . developmen t . benefited from the scheme in the last two years . After completing their the
our destinations 55 The students prepare the food and sell it at lunchtime to school staff and the public . The course, which c
56 particul a r it y . protection . developmen t . water dams being built by local people and Kuoni. voirs formed, and the loca
our destinations 57 phenomena such as tsunamis and tornados, which have themselves risen in intensity as a result of climate ch